Determinants and effects of cultural context : a review, conceptual model, and propositions
Lalita A. Manrai, Ajay K. Manrai, Dana Lascu, and Stefanie Friedeborn
| Year of publication: |
2019
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|---|---|
| Authors: | Manrai, Lalita A. ; Manrai, Ajay K. ; Lascu, Dana ; Friedeborn, Stefanie |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 2, p. 67-82
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| Subject: | cross-cultural marketing | cultural values | high-context cultures | low-context cultures | Silent languages | Kulturelle Identität | Cultural identity | Kultur | Culture | Interkulturelles Management | Cross-cultural management | Nationalkultur | National culture | Soziale Werte | Social values | Interkulturelles Marketing | Cross-cultural marketing | Sprache | Language | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2018.1449599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201010