Determinants and impact of online reviews on product satisfaction
Chuleeporn Changchit and Tim Klaus
| Year of publication: |
2020
|
|---|---|
| Authors: | Changchit, Chuleeporn ; Klaus, Tim |
| Subject: | Company credibility | online reviews | product brand | product certainty | product details | product satisfaction | review helpfulness | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Produktivität | Productivity | Online-Handel | Online retailing | Produktqualität | Product quality | Online-Marketing | Internet marketing | Markenimage | Brand image | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1672135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179617