Determinants and impact of online reviews on product satisfaction
Year of publication: |
2020
|
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Authors: | Changchit, Chuleeporn ; Klaus, Tim |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 1, p. 82-102
|
Subject: | Company credibility | online reviews | product brand | product certainty | product details | product satisfaction | review helpfulness | Produktivität | Productivity | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Produktinformation | Product information | Online-Marketing | Internet marketing |
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