Determinants influencing the adoption behavior of Indian consumers in reference to online pharmacy purchases
Kapil Ahalawat, Rajesh Tiwari, Amar Johri, Mohmmad Wasiq and Akhilesh Sharma
| Year of publication: |
2024
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|---|---|
| Authors: | Ahalawat, Kapil ; Tiwari, Rajesh ; Johri, Amar ; Wasiq, Mohmmad ; Sharma, Akhilesh |
| Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2436136, p. 1-21
|
| Subject: | Price value | performance expectancy | online pharmacy purchases | UTAUT2 framework | adoption intention | consumer buying behavior | mediation analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Pharmahandel | Pharmaceutical distributors | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Indien | India | Kaufentscheidung | Purchase decision | Arzneimittel | Pharmaceuticals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23311975.2024.2436136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015450563