Determinants of assessing the quality of advertising services : the perspective of enterprises active and inactive in advertising
Katarzyna Bachnik, Robert Nowacki, Tomasz S. Szopiński
| Year of publication: |
July 2018
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|---|---|
| Authors: | Bachnik, Katarzyna ; Nowacki, Robert ; Szopiński, Tomasz S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 474-480
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| Subject: | Advertising services | Advertising quality | Enterprise | Perception of advertising quality | Multidimensional scaling | Werbung | Advertising | Dienstleistungsqualität | Service quality | Werbewirkung | Advertising effects | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.12.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869923