Determinants of consumer adoption of online air ticketing in Nepal
Kaushiki Pant, Manisha Kumari Karki, Safal Gyawali, Srijana Pathak and Sumit Pradhan
| Year of publication: |
2024
|
|---|---|
| Authors: | Pant, Kaushiki ; Karki, Manisha Kumari ; Gyawali, Safal ; Pathak, Srijana ; Pradhan, Sumit |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 8.2024, 3, p. 126-140
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| Subject: | customer purchase intention | price | promotion | brand name | trust | experience | Konsumentenverhalten | Consumer behaviour | Nepal | Preismanagement | Pricing strategy | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Markenartikel | Brand | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581015