Determinants of consumer purchase decisions of plant-based milk alternatives : the role of preferences for product attributes
Year of publication: |
2025
|
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Authors: | Su, Wenfan ; Gao, Zhifeng ; Li, Songhan ; Sheng, Jiping |
Published in: |
China agricultural economic review : CAER. - Bradford : Emerald, ISSN 1756-1388, ZDB-ID 2500567-4. - Vol. 17.2025, 1, p. 191-211
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Subject: | Food neophobia | Plant-based milk | Preferences | Product attributes | Purchase frequency | Willingness to pay | Zahlungsbereitschaftsanalyse | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Präferenztheorie | Theory of preferences | Milch | Milk | Lebensmittel | Food |
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