Determinants of consumer's buying behaviour for digital products in trade fair
Year of publication: |
2020
|
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Authors: | Gera, Navneet ; Di Fatta, Davide |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 22.2020, 4, p. 542-563
|
Subject: | consumer buying behaviour | digital products | trade fair | value for money | Konsumentenverhalten | Consumer behaviour | Fairer Handel | Fair trade |
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