Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Yong Jae Ko; Yu Kyoum Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Ko, Yong Jae ; Kim, Yu Kyoum |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 3, p. 185-207
|
| Subject: | sponsorship | consumer attitude | image congruence | college athletics | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Studierende | Students | Sportmarketing | Sports marketing | Sportler | Athletes | Sport | Sports | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490409