Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Henk Lütjens, Maik Eisenbeiss, Maximilian Fiedler, Tammo Bijmolt
| Year of publication: |
2022
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|---|---|
| Authors: | Lütjens, Henk ; Eisenbeiß, Maik ; Fiedler, Maximilian ; Bijmolt, Tammo H. A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 445-466
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| Subject: | Attitude | Digital advertising | Meta-analysis | Online advertising | Online touchpoints | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Handel | Online retailing | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534078