Determinants of consumers' behaviour toward alcohol drinks : the case of Greek millennials
Andrianna Armira, Eleni Armira, Dimitris Drosos, Michalis Skordoulis, Miltiadis Chalikias
| Year of publication: |
2016
|
|---|---|
| Authors: | Armira, Andrianna ; Armira, Eleni ; Drosos, Dimitris ; Skordoulis, Michalis ; Chalikias, Miltiadis |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 10.2016, 1, p. 14-27
|
| Subject: | alcoholic drinks | consumer behaviour | customer loyalty | economic crisis | millennials | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Griechenland | Greece | Alkoholisches Getränk | Alcoholic beverage | Beziehungsmarketing | Relationship marketing | Alkoholpolitik | Alcohol policy | Wirtschaftskrise | Economic crisis | Altersgruppe | Age group | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687953