Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Fei L. Weisstein, Monika Kukar-Kinney, Kent B. Monroe
| Year of publication: |
October 2016
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|---|---|
| Authors: | Weisstein, Fei L. ; Kukar-Kinney, Monika ; Monroe, Kent B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4313-4320
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| Subject: | Pay-what-you-want pricing | Brand familiarity | Virtual product experience | Anchor price | Purchase intentions | Online shopping | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Internet | Markenartikel | Brand | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011554569