Determinants of customer-based retailer equity : an empirical verification approach from Indian large retail market
Year of publication: |
2015
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Authors: | Bhukya, Ramulu |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 7.2015, 2, p. 375-385
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Subject: | Retailer equity | Retailer awareness | Retailer associations | Retailer perceived quality | Retailer loyalty | Structural equation modelling | India | Indien | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung Acrobat Reader |
Other identifiers: | 10.5296/jmr.v7i2.6949 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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