Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Syjung Hwang, Minyoung Lee, Eunil Park, Angel P. del Pobil
| Year of publication: |
2021
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|---|---|
| Authors: | Hwang, Syjung ; Lee, Minyoung ; Park, Eunil ; Pobil, Angel Pasqual del |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
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| Subject: | Brand loyalty | National brand | Private brand | Retail industry | Südkorea | South Korea | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Markenartikel | Brand | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665885