Determinants of customer loyalty for social networking sites
Rui Gu; Lih-Bin Oh and Kanliang Wang
| Year of publication: |
2010
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|---|---|
| Authors: | Gu, Rui ; Oh, Lih-bin ; Wang, KanLiang |
| Published in: |
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers. - Berlin : Springer, ISBN 978-3-642-17448-3. - 2010, p. 206-212
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| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008900965