Determinants of customer loyalty in Kenya : does corporate image play a moderating role?
Daniel Kipkirong Tarus and Nicholas Rabach
| Year of publication: |
2013
|
|---|---|
| Authors: | Tarus, Daniel Kipkirong ; Rabach, Nicholas |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 25.2013, 5, p. 473-491
|
| Subject: | Customer loyalty | Customer satisfaction | Service quality | Image | Telecommunication | Kenya | Dienstleistungsqualität | Kenia | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126435