Determinants of generative AI in promoting green purchasing behavior : a hybrid partial least squares-artificial neural network approach
Behzad Foroughi, Bita Naghmeh-Abbaspour, Jun Wen, Morteza Ghobakhloo, Mostafa Al-Emran, Mohammed A. Al-Sharafi
| Year of publication: |
2025
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|---|---|
| Authors: | Foroughi, Behzad ; Bita Naghmeh-Abbaspour ; Wen, Jun ; Ghobakhloo, Morteza ; Al-Emran, Mostafa ; Al-Sharafi, Mohammed A. |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 4, p. 4072-4094
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| Subject: | environmental information | generative AI | green purchasing behavior | sustainable consumer practices | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Neuronale Netze | Neural networks | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015459434