Determinants of in-store price knowledge for packaged products : an empirical study in a Chilean hypermarket
Year of publication: |
2012
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Authors: | Olavarrieta, Sergio ; Hidalgo, Pedro ; Manzur, Enrique ; Farías, Pablo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 12, p. 1759-1766
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Subject: | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | SB-Warenhaus | Hypermarket | Chile |
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