Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Jeremy J. Sierra (Department of Marketing, McCoy College of Business Administration, Texas State University, San Marcos, Texas, USA), Harry A. Taute (Woodbury School of Business, Utah Valley University, Orem, Utah, USA), Anna M. Turri (Department of Marketing, McCoy College of Business Administration, Texas State University, San Marcos, Texas, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Turri, Anna M. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 5, p. 503-520
|
| Subject: | brand tribalism | corn-fed beef | dual-process theory | expertise | food consumption | mediation | nutrition | self-expression | soft drink consumption | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Ernährungsverhalten | Eating habit | Ernährung | Nutrition | Ernährungsindustrie | Food industry | Lebensmittel | Food | Softdrink | Soft drink | Rindfleisch | Beef |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2014.885862 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432320