Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Swati Bhatnagar, Rajan Yadav
| Year of publication: |
2024
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|---|---|
| Authors: | Bhatnagar, Swati ; Yadav, Rajan |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 1, p. 4-26
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| Subject: | channel relationship | channel structure | dependence | distribution channel | e-commerce | e-retailer | long-term orientation | LTO | reintermediation | satisfaction | seller | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Indien | India | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.135995 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057558