Determinants of loyalty programmes and their impact on store patronage
Ashutosh Kolte, Nitin Veer, Yogesh Mahajan and Dario Siggia
| Year of publication: |
2023
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|---|---|
| Authors: | Kolte, Ashutosh ; Veer, Nitin ; Mahajan, Yogesh ; Siggia, Dario |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 5, p. 911-926
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| Subject: | Business | Commitment | Loyalty program | Satisfaction | Store patronage | Trust | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-05-2022-0170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432773