Determinants of mobile banking users' loyalty
M. Alonso-Dos-Santos, Y. Soto-Fuentes, and V.A. Valderrama-Palma
| Year of publication: |
2020
|
|---|---|
| Authors: | Santos, Manuel Alonso dos ; Soto-Fuentes, Y. ; Valderrama-Palma, V.A. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 5, p. 615-633
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| Subject: | loyalty | Mobile banking | satisfaction | trust | use | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1729312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258072