Determinants of online banking adoption in India : an empirical investigation
Year of publication: |
2025
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Authors: | Sharma, Vikram Kumar ; Kumar, Amit |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 36.2025, 2, p. 229-247
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Subject: | adoption | India | intention to use | multiple regression | online banking | TAM | technology acceptance model | theory of reasoned action | TPB | TRA | Y | Indien | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Innovationsdiffusion | Innovation diffusion |
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