Determinants of online brand communities’ and millennials’ characteristics : A social influence perspective
| Year of publication: |
2021
|
|---|---|
| Authors: | Ozuem, Wilson ; Willis, Michelle ; Howell, Kerry ; Lancaster, Geoffrey ; Ng, Raye |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 5 (05.03.), p. 794-818
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21470 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535704