Determinants of participation and outcomes in a cause marketing event : a laddering approach
Poh-Lin Yeoh
| Year of publication: |
2023
|
|---|---|
| Authors: | Yeoh, Poh-lin |
| Subject: | Cause-related Marketing | Customer Engagement | Event Marketing | Laddering | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2021.1961652 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444825