Determinants of personal factors in influencing the buying behavior of consumers in sales promotion : a case of fashion industry
Fazal ur Rehman, Rosman Bin Md Yusoff, Shafie Bin Mohamed Zabri and Fadillah Binti Ismail
| Year of publication: |
2017
|
|---|---|
| Authors: | Fazal ur Rehman ; Rosman Bin Md Yusoff ; Shafie Mohamed Zabri ; Fadillah Binti Ismail |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 4, p. 408-424
|
| Subject: | Consumer behaviour | Sales promotion | Fashion industry | Personal factors | Mode | Fashion | Konsumentenverhalten | Verkaufsförderung | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-06-2017-00705 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011806349