Determinants of pharmaceutical sales representative access limits to physicians
George A. Chressanthis, Andrew Sfekas, Pratap Khedkar, Nitin Jain and Prashant Poddar
| Year of publication: |
2014
|
|---|---|
| Authors: | Chressanthis, George A. ; Sfekas, Andrew ; Khedkar, Pratap ; Jain, Nitin ; Poddar, Prashant |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 4, p. 220-243
|
| Subject: | Pharmaceutical sales representatives | access limits | detailing | time allocation model | sales force strategy | sales operations | Arzneimittel | Pharmaceuticals | Ärzte | Physicians | Verkaufspersonal | Salespeople | Pharmaindustrie | Pharmaceutical industry | Verkauf | Selling | Vertrieb | Physical distribution | Zeitverwendung | Time use | Absatz | Sales | Handelsvertretung | Trade intermediation |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348624