Determinants of purchase intention of non-electrical and electronic high value goods via online in Malaysia
Salmi Mohd Isa, Lim Jin Wei and Shaian Kiumarsi
| Year of publication: |
2021
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|---|---|
| Authors: | Salmi Mohd Isa ; Lim Jin Wei ; Shaian Kiumarsi |
| Published in: |
International journal of management & enterprise development : IJMED. - Genève : Inderscience Enterprises, ISSN 1741-8127, ZDB-ID 2204988-5. - Vol. 20.2021, 2, p. 113-135
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| Subject: | perceived usefulness | perceived ease of use | PEU | brand | trust | perceived risk | purchase intention | Konsumentenverhalten | Consumer behaviour | Malaysia | Markenimage | Brand image | Online-Handel | Online retailing | Vertrauen | Confidence | Kaufentscheidung | Purchase decision | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMED.2021.117891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671161