Determinants of smartphone brand switching intention of consumers in Hong Kong
Mark Ng, Monica Law, Ka-fu Kevin Lin
| Year of publication: |
2024
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|---|---|
| Authors: | Ng, Mark ; Law, Monica ; Lin, Ka-fu Kevin |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 2, p. 275-289
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| Subject: | Alternative attractiveness | Brand commitment | Brand switching behavior | Consumer value | Media influence | Self image congruence | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00198-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137882