Determinants of SMEs' performance : amalgamation of entrepreneurial, market and brand orientations
Ahmed Rageh Ismail and Bahtiar Mohamad
| Year of publication: |
2025
|
|---|---|
| Authors: | Ismail, Ahmed Rageh ; Bahtiar Mohamad |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 31.2025, 2/3, p. 531-562
|
| Subject: | Brand orientation | Entrepreneurial orientation | FsQCA | Market orientation | SMEs | Entrepreneurship | Entrepreneurship approach | KMU | SME | Markenführung | Brand management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-02-2022-0167 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272238