Determinants of the intention to purchase sustainable beer : do gender and type of sustainable solution matter?
Rosa Maria Dangelico, Luca Fraccascia, Serena Strazzullo
| Year of publication: |
2024
|
|---|---|
| Authors: | Dangelico, Rosa Maria ; Fraccascia, Luca ; Strazzullo, Serena |
| Subject: | gender | green products | green purchase | sustainable beer | sustainable consumer behavior | theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Geschlecht | Gender | Nachhaltigkeit | Sustainability | Bier | Beer | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes | Öko-Marketing | Green marketing | Nachhaltiger Konsum | Sustainable consumption | Kaufentscheidung | Purchase decision |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339727