Determinants of the success of online retail in India
Vikas Kumar, Ogunmola Gabriel Ayodeji
| Year of publication: |
2021
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|---|---|
| Authors: | Kumar, Vikas ; Ayodeji, Ogunmola Gabriel |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 37.2021, 2, p. 246-262
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| Subject: | online retail | retail | e-commerce | electronic commerce | internet marketing | B2C | security | supply chain management | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Lieferkette | Supply chain | Einzelhandel | Retail trade | Indien | India | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2021.115373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596507