Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Youngjin Hur; Yong Jae Ko; Cathryn L. Claussen
| Year of publication: |
2012
|
|---|---|
| Authors: | Hur, Youngjin ; Ko, Yong Jae ; Claussen, Cathryn L. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 3, p. 169-188
|
| Subject: | Website | Sport | Sports | Digitale Plattform | Digital platform | Innovationsakzeptanz | Innovation adoption | Profisport | Professional sports | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550109