Determinants of virtual reality stores influencing purchase intention : an interpretive structural modeling approach
Nadjim Mkedder, Varsha Jain, Parth Salunke
| Year of publication: |
2024
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|---|---|
| Authors: | Mkedder, Nadjim ; Jain, Varsha ; Salunke, Parth |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103757, p. 1-17
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| Subject: | 3D products | Interpretive structural modeling | Purchase intention | Virtual reality | Virtual stores | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virtuelle Organisation | Virtual organization | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085047