Determinants of willingness to pay for traditional bundles : a study from India
Shivan Sanjay Patel and Shivendra Kumar Pandey and Dheeraj Sharma
| Year of publication: |
2023
|
|---|---|
| Authors: | Patel, Shivan Sanjay ; Pandey, Shivendra Kumar ; Sharma, Dheeraj P. |
| Subject: | Bundling | Conjoint analysis | Customer | Goods | Services | Willingness to pay | Zahlungsbereitschaftsanalyse | Indien | India | Conjoint-Analyse | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-05-2020-0524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333922