Determinants of word-of-mouth influence in sport viewership
Akira Asada and Yong Jae Ko (University of Florida)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Asada, Akira ; Ko, Yong Jae |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 192-206
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| Subject: | word of mouth | sport consumer | communication | social influence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Sport | Sports | Sportmarketing | Sports marketing | Social Web | Social web | Soziale Beziehungen | Social relations | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0332 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489242