Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises' headquarters
Tiina Leposky, Ahmad Arslan and Minnie Kontkanen
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Leposky, Tiina ; Arslan, Ahmad ; Kontkanen, Minnie |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 7, p. 567-580
|
| Subject: | Reverse knowledge transfer | emerging market subsidiaries | headquarter-subsidiary relationships | organisational dynamics | marketing knowledge | multinational enterprises | Multinationales Unternehmen | Transnational corporation | Wissenstransfer | Knowledge transfer | Ausländische Tochtergesellschaft | Foreign subsidiary | Schwellenländer | Emerging economies | Unternehmenszentrale | Corporate headquarters | Tochtergesellschaft | Subsidiary company | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1195856 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855078