Determination of customer preferences for benefits provided by sales promotion at shopping centres in Lithuania
Lina Pilelienė; Arvydas Petras Bakanauskas
| Year of publication: |
2015
|
|---|---|
| Authors: | Pilelienė, Lina ; Bakanauskas, Arvydas Petras |
| Published in: |
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice. - Iaşi : Ed. Univ. Alexandru Ioan Cuza, ISSN 0379-7864, ZDB-ID 1238064-7. - Vol. 62.2015, 1, p. 85-92
|
| Subject: | consumer benefits | Lithuania | shopping centres | sales promotion | Konsumentenverhalten | Consumer behaviour | Litauen | Verkaufsförderung | Sales promotion | Einkaufszentrum | Shopping center |
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