Determining consensus on the acceptance and actions of Metaverse marketing in the Portuguese market
Sara Teixeira, Zaila Maria Oliveira
| Year of publication: |
2024
|
|---|---|
| Authors: | Teixeira, Sara ; Oliveira, Zaila |
| Published in: |
Marketing innovation strategies and consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-4195-7. - 2024, p. 84-107
|
| Subject: | Metaversum | Metaverse | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-4195-7.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098555