Determining customer satisfaction and loyalty from a value co-creation perspective
Herbert Woratschek, Chris Horbel and Bastian Popp
| Year of publication: |
2020
|
|---|---|
| Authors: | Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian |
| Subject: | customer loyalty | customer satisfaction | customer-company identification | service-dominant logic | Value co-creation | value-in-context | Kundenzufriedenheit | Customer satisfaction | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2019.1606213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260352