Determining customer satisfaction and loyalty from a value co-creation perspective
Year of publication: |
2020
|
---|---|
Authors: | Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 11/12, p. 777-799
|
Subject: | customer loyalty | customer satisfaction | customer-company identification | service-dominant logic | Value co-creation | value-in-context | Kundenzufriedenheit | Customer satisfaction | Äthiopien | Ethiopia | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Marketingtheorie | Marketing theory |
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