Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
| Year of publication: |
2024
|
|---|---|
| Authors: | Pang, Hua ; Zhang, Kaige |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103688, p. 1-11
|
| Subject: | Belongingness | Emotional attachment | Mobile social media | Service quality | User identification | Social Web | Social web | Dienstleistungsqualität | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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