Determining technology trends and forecasts of CRM through a historical review and bibliometric analysis of data from 1991 to 2005
ChiaCheng Chao; WenYuan Jen; YanPing Chi; Binshan Lin
| Year of publication: |
2007
|
|---|---|
| Authors: | Chao, ChiaCheng ; Jen, WenYuan ; Chi, YanPing ; Lin, Binshan |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 4.2007, 4, p. 415-427
|
| Subject: | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Bibliometrie | Bibliometrics | Industrieländer | Industrialized countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003459495