Determining the payoff from relationship marketing programs ; Report No. 05-102
Robert W. Palmatier and Srinath Gopalakrishna
| Year of publication: |
2005
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| Authors: | Palmatier, Robert W. ; Gopalakrishna, Srinath |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2005, 1, p. 49-70
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| Type of publication: | Article |
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| Language: | English |
| Notes: | Literaturverz. S. 68 - 70 |
| Source: |
Persistent link: https://www.econbiz.de/10009893431