Determining the predictive importance of the core dimensions of nation brands
Abdelmounaim Lahrech, Hazem Aldabbas and Katariina Juusola
| Year of publication: |
2023
|
|---|---|
| Authors: | Lahrech, Abdelmounaim ; Aldabbas, Hazem ; Juusola, Katariina |
| Subject: | Brand performance | Country image | Country reputation | Culture | Nation brand | Nation branding | Place branding | Tourism | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Standortmarketing | Place marketing | Markenartikel | Brand | Nationalkultur | National culture | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2022-4183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485561