Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Simone Regina Didonet, Andrew Fearne, Geoff Simmons
| Year of publication: |
2020
|
|---|---|
| Authors: | Didonet, Simone Regina ; Fearne, Andrew P. ; Simmons, Geoffrey |
| Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 38.2020, 2, p. 90-110
|
| Subject: | market orientation | sales orientation | SME marketing | SME performance | strategic orientations | KMU | SME | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Performance-Management | Performance management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0266242619879369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214667