Developing a decision tree procedure for designing street advertising based on traffic and environmental situations
Abbas Mahmoudabadi, Fatemeh Pourhossein Ghazimahalleh
| Year of publication: |
2020
|
|---|---|
| Authors: | Mahmoudabadi, Abbas ; Ghazimahalleh, Fatemeh Pourhossein |
| Published in: |
International journal of markets and business systems. - Olney : Inderscience, ISSN 2056-4120, ZDB-ID 2834218-5. - Vol. 4.2020, 2, p. 185-204
|
| Subject: | out-of-home advertising | environmental and traffic conditions | decision tree | message creation procedure | Werbung | Advertising | Entscheidungsbaum | Decision tree | Werbewirkung | Advertising effects | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMABS.2020.113133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515142