Developing a digital maturity model for the sales processes of industrial projects
Marleen Voss, David Jaspert, Christian Ahlfeld and Luke Sucke
| Year of publication: |
2024
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|---|---|
| Authors: | Voß, Marleen ; Jaspert, David ; Ahlfeld, Christian ; Sucke, Luke |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 1, p. 7-28
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| Subject: | B2B sales | digital maturity model | digital transformation | project business | sales process | Digitalisierung | Digitization | Prozessmanagement | Business process management | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Projektmanagement | Project management | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2022.2151014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014515160