Developing a feature-centric and affordance-based conceptualization of social media interactions
Laszlo Sajtos, Joanne T. Cao and Wen Zhang, Gabrielle Peko and David Sundaram
| Year of publication: |
2023
|
|---|---|
| Authors: | Sajtos, Laszlo ; Cao, Joanne T. ; Zhang, Wen ; Peko, Gabrielle ; Sundaram, David |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 5, p. 1224-1244
|
| Subject: | Affordance | Feature-based analysis | Feature-affordance relationship | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2022-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285989