Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Helmut M. Dietl and Nicolas Schweizer (University of Zurich, Switzerland)
| Year of publication: |
2014
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|---|---|
| Authors: | Dietl, Helmut ; Schweizer, Nicolas |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 1/2, p. 36-56
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| Subject: | sports sponsorship | sponsee perspective | model of service quality | sources of inefficiencies | SOI | sponsorship-related goals | sponsor satisfaction | sponsorship income maximisation | image effects | brand building | Sponsoring | Sponsorship | Sport | Sports | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Effizienz | Efficiency | Dienstleistungsqualität | Service quality | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503985