Developing a group decision support system for advertising media evaluation : a case in the Middle East
Parham Fami Tafreshi, Mohammad Hasan Aghdaie, Majid Behzadian, Mahdieh Ghani Abadi
| Year of publication: |
September 2016
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|---|---|
| Authors: | Tafreshi, Parham Fami ; Aghdaie, Mohammad Hasan ; Behzadian, Majid ; Abadi, Mahdieh Ghani |
| Published in: |
Group decision and negotiation. - Dordrecht : Springer, ISSN 0926-2644, ZDB-ID 1155213-X. - Vol. 25.2016, 5, p. 1021-1048
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| Subject: | GDSS | Advertising media evaluation | MCDM | ANP | VIKOR | DEMATEL | Management-Informationssystem | Management information system | Mittlerer Osten | Middle East | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Werbung | Advertising | Bewertung | Evaluation | Werbeträger | Advertising media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10726-015-9464-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011549342