Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Hakseung Shin and Richard R. Perdue
| Year of publication: |
2023
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|---|---|
| Authors: | Shin, Hakseung ; Perdue, Richard R. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 3, p. 593-609
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| Subject: | customer engagement behaviors | measure development | multi-dimensional scale | non-transactional value | online brand community | value co-creation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Kundenwert | Customer value | Messung | Measurement | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211073618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245435